Wednesday, August 27, 2008

Focus, people!

Interesting piece the other day by Joe Klein on a Frank Luntz focus group.

I think he misinterprets one thing, though: the "'Change' is over" meme. See, what we're missing is the legacy of McCain 2000. Despite the fact that he's reverted to a Bush '04-like campaign, with similar policies (on steroids?) and campaign methods.

BUTTTTT, the goodwill McCain built up 8 yrs. ago is helping. Many are convinced, whether we choose Obama or McCain, that we'll GET CHANGE. Now, it's a matter of degree and, crucially, what type we're most comfortable. Of course, if Obama can erode McCain's "Maverick" image...

Also from Klein: (And as for McCain's Paris/Britney ad--the key wasn't the charge that Obama was a celebrity, but the sight of him speaking to that vast crowd in Germany, which at least one member of the focus group compared to a Nazi rally.)

Gee, didn't see that coming. Oh, wait...

Well, at least the Obama folks have learned from it. Oh, OOOOOOOOPS! Ya know, I'll wait and see how it actually turns out, but Jeebus, it looks way too grandiose right now. It reinforces the McCain meme and isn't needed.

No comments: